Customers Have Always Been In Control
The customer is in control – that’s the new battle cry for marketing directors.
I’m sorry, but I can’t think of a time when the customer wasn’t in control.
Technology has made it easier for customers to tune brands out but it’s also made it easier for customers to fall in love with brands.
The technology may have changed but the formula for keeping consumers on side certainly hasn’t.
Great products and outstanding service are the timeless essentials that guarantee long-term customer relationships!