Dare To Be Different (1)

It’s hard to embrace change as the status quo is much
more comfortable.

It explains why creative agencies sometimes run into a
brick wall when unveiling startling ideas.

Because they stray from the norm, new concepts can jar
and be a little unsettling.

The temptation is to run with what’s familiar and kick
new thinking into touch.


Take a few days to get used to a new approach.
If it continues to make you uncomfortable, blow it out
the water.

If it becomes less unsettling – swim with it.

New ideas are meant to be different – that’s where their
power lies!