Don’t Be Misled By Data
Data is the latest cure-all for the marketing sector.
It’s the rocket fuel that will set every campaign abase –
if you believe the hype that is.
Data is no longer data. It’s now big data.
Experience has taught me to be suspicious when a well-used
term is reinvented.
I become even more sceptical when I receive messages
like – data inspires creativity.
Data provides insights – people inspire creativity.