Don’t Believe Your Own PR
Conceit and complacency have caused the downfall of
nations, the dismantling of political movements and
the disintegration of companies.
According to legend, Rome was founded by twins
Romulus and Remus who were suckled by a she-wolf
while the glory of the empire was extinguished by the
terrible twins of arrogance and self-satisfaction.
The destructive duo dealt a similar blow to communist
Russia and, of course, the corporate dumpster is full to
overflowing with brands that were great, once-upon-a-time.
When a company becomes great, the temptation is to
believe its own propaganda. Better by far to have the
mentality Avis started out with – we’re only No2, so we