Get Noticed – The First Law Of Marketing
Casey Neistat is a US film maker who walked away from HBO to become a vlogger on YouTube.
Thanks to his skills with the camera and a large personal following, he’s in hot demand to make films for brands such as Nike, Mercedes and clothing retailer J Crew.
His remit – shoot something that will get noticed!
Getting noticed is the first law of marketing.
You’re dead in the water if your campaign is ignored.
Great content is never ignored.
Casey’s low budget Nike movie on YouTube has attracted over 18.5 million views so far!