Can you describe any of the people who were sitting
at the table next to you the last time you were out for
lunch, dinner or coffee?
Can you even recall how many people there were?
The chances are you can’t remember anything about
them…because you were not looking.
Yet, we expect people to notice our marketing and
remember our messages.
We have laboured long and hard to ensure our ads
say the right things, so we expect total strangers to
We are kidding ourselves!
Truth is that nine out of ten people will be totally oblivious
to our ads or media coverage, never mind our messages.
Instead of putting so much effort into saying the right
things, focus on being noticed!