Good Is The Assassin Of Great

Good is the assassin of great when it comes to creativity.

When we have a good idea, there is a temptation to give
up the search for the Holy Grail.

We can delude ourselves into believing we’ve cracked it!

Being too close to the thought process is a problem all
marketers face.

It’s why differentiating good from great can be so

What to do?

Resolve to think a bit more when you come up with a
good idea. Only then do you stand a chance of coming
up with a great idea!