Great Ideas Come From Our Subconscious
Creative ideas don’t come from playing pool in the
office or lazing around on beanbags.
Like brainstorming sessions and group discussions,
they produce ordinary, not extraordinary ideas.
Great ideas emerge from our subconscious after we
have digested every bit of knowledge we can find about
a brand, its market and its competition.
Lying in the bath, walking on the beach, working out in
the gym – that’s when eureka moments happen.
Big ideas bite you on the bum when you least expect