I Wish I’d Thought Of That
How do you know that a marketing idea is a winner?
When your rivals hate it!
Sometimes you don’t realise you’ve come up with a big
idea until sales accelerate and market share increases.
Sometimes it takes a glittering award to confirm it was
a great idea, not just a good one.
The biggest compliment of all is when a rival admits: “I
wish I’d thought of that!”