I Wish I’d Thought Of That

How do you know that a marketing idea is a winner?

When your rivals hate it!

Sometimes you don’t realise you’ve come up with a big
idea until sales accelerate and market share increases.

Sometimes it takes a glittering award to confirm it was
a great idea, not just a good one.

The biggest compliment of all is when a rival admits: “I
wish I’d thought of that!”