Is Your Brand A Pea In A Pod?
You can’t be different from everybody else by being the
same as everybody else.
It sounds obvious – but brands do it all the time.
It happens in every sector.
Take a look at your rivals. I bet they have similar websites,
identical offers and indistinguishable promises about
how good they are. They all look like peas in a pod.
If customers can’t distinguish one pea from another,
they’ll choose the brand they know best – the market
To stand out, brands have to look different, talk different
and be different!