Is Your Brand Strong Online And Offline?
The strength of a brand is contextual, not consistent, in the minds of consumers.
Amazon might be your favourite online retailer but would you be tempted to visit an Amazon store?
In the world of fashion, we tend to think of H&M as a high street brand while ASOS is an online brand.
Many predicted that bricks and mortar book seller Barnes & Noble would be No1 for online books when it launched the Nook. They were wrong.
As countless brands have discovered – it’s hard to be king of the high street and monarch of the internet.