Is Your Message About To Be Deleted?
Are you drowning in information? I know I am.
My mobile tells me where to eat in cities I’m visiting for the first time.
It identifies which of my friends are there at the same time as me.
It informs me which bars we may want to visit after dinner.
All the while information is flooding in from Twitter, Facebook, news feeds, emails and texts.
Forget information download. This is information overload.
What to do?
Focus on the people and brands you know best and delete the rest.
It’s why brand-building is crucial.