Know When To Stay Mum

Winston Churchill was a man of many words but keeping
his mouth shut gave him the keys to No 10.

It was 1940 and France was about to fall. Before Prime
Minister Neville Chamberlain resigned, he asked the
two contenders for his office: “Who will replace me?”

Churchill wrote afterwards: “I knew no Englishman
could ever say ‘Give it to me.’ So whoever spoke first
would be the loser. It was the longest 30 seconds of my
life, but nothing would induce me to speak.”

Thankfully, Lord Halifax broke the silence with the
words: “You’d better give it to Winston.”

As marketers, we know all about making a noise but
occasionally the sound of silence can have a greater