Maintain Marketing Spend

Companies often slash marketing budgets in an attempt
to trim their sails when faced with the chilling wind of
a recession.

It’s a foolish move because it will almost certainly result
in them losing brand visibility, sales and market share.

Research has proved time and again that brands which
maintain ad and PR spend during a recession emerge
stronger not weaker.

It helps to think of marketing as a cost of production
not a cost of selling.

Quality food brands, for instance, would never dream
of cutting back on essential ingredients during a
recession, so why squeeze marketing budgets when
times are tough?