Making Your Brand Shine
Personality is what differentiates one company from
another but many brands look and act like their rivals.
We remember brands with personality in the same
way as we remember people with charisma. Having
a point of view can make a world of difference
to the commercial performance of a brand.
But how do you establish a brand personality? Think of
your brand as a person and ask 7 questions.
1. What is it I do and what am I great at?
2. What makes me different from my competitors?
3. Who am I serving?
4. What am I like as a person?
5. What do I stand up for?
6. What do I fight against?
7. What are my values?