Market Share Or Market Size

Increasing market share or increasing market size –
what’s right for your brand?

As category leader, both work for you.

As a challenger brand, growing the market simply gives
the No1 brand proportionally more customers than you
gain.

You may end up with more customers but your position
in the market will be unchanged.

As a challenger, increasing your share of the market is
what it’s all about. If your share grows, rivals’ shares
decrease.

To claim the crown, you’ve got to take sales from the
reigning monarch!

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