Never Be Content With The Status Quo
Successful brands are never content with the status quo – they constantly challenge themselves to greater achievement.
They realise that competitors are snapping at their heels and continual improvement is the only way to stay ahead of the pack.
They take tiny steps that add up to major leaps forward.
What can we do better, should be the theme for brand leaders today and every day.
If brand leaders don’t challenge themselves, rivals certainly will.