People Don’t Change
We complicate the job of marketing by focusing on the changing habits of consumers.
It’s true Millennials are more brand-aware and media-savvy than their parents.
What we buy and how we buy it changes all the time but the primary needs of people never change.
We all need water, food and shelter. We all want to be loved, successful and happy.
If your marketing appeals to the primary needs of people, you won’t go far wrong!