Plan For A Crisis

It’s easier to start a forest fire than put one out and
when the firefighters have dampened the flames and
the smoke has dispersed, what’s usually left is a charblackened
wilderness.

With care and attention fire-ravaged trees begin to
sprout new shoots and green leaves burst out of
scorched branches. Over time the forest will flourish
once again.

A corporate crisis can be a bit like a forest fire. Sometimes
it’s impossible to escape the flames but over time a
blackened brand can be repaired and restored to its
former glory.

Every day the PR team at Only Crisis manage forest fires
that could prove fatal. The brands we assist always live
to fight another day.

Unfortunately, you can’t predict when a dropped match
will spark a crisis but every company should have a plan
in place for managing the unexpected and restoring the
brand to full health and strength.

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