Provide Your Salesforce With Ammo
For decades marketers have been giving sales people
ammunition to sell products.
Traditionally, collateral focused on advertising – spend,
creative treatments, share of voice etc.
PR, word of mouth and free media seldom entered the
Times have changed. The chances are today’s consumers
may not have seen last night’s TV commercial or read
the half page ad in The Sun.
If your ad is topical, however, they may have seen it on
YouTube, read an online story or received a tweet from
In today’s world, free media exposure is as important
as what you spend on TV advertising, so tell your
salesforce all about it.