Talk The Language Of Your Customer

Clients of Beattie Communications, 11ten and Only
come from a myriad of industry sectors including travel,
tech, retail, food, drink, health, property and education.

One thing I’ve learned over the years is that no two
clients are alike – even when they come from the same
sector.

They have different priorities, different ways of working
and different commercial objectives. They also love and
hate different words.

The word creative, for instance, turns some clients on
but turns others off.

When it comes to selling in the consumer marketplace,
language is so important. It’s essential we park our
terminology, our pet phrases and our favourite words.

Brands can only become great by talking the language
of the customer!

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