Sir Stuart Rose was ahead of his time when he nailed Marks & Spencer’s colours to the mast of sustainability.
It’s now commonplace for brands to support enlightened environmental agendas.
Brands are simply responding to a change in the way people think about the planet.
People are increasingly concerned about how products are made and how they are sourced.
Responsible consumption sales in the US are nudging double digit annual growth.
It’s a trend that’s being replicated around the globe.
We are beginning to think about our world instead of my world.
It’s a seismic change that brands can’t afford to ignore.
Thinking green is good for business and for the planet!