You Are A Brand
Everyone is a brand.
We may not think of ourselves as a brand but we have the same characteristics as a commercial brand.
A personal brand is who we are, what we do, why we do it and how we do it.
Like the best consumer brands, we have strongly held points of view from which flow our brand promise and brand personality.
We select commercial brands that enhance our brand position and we avoid brands that don’t.
Having read this, will you think of yourself in the same light ever again?