Thought For The Day


Every day we bring you a thought for the day from our chairman and founder Gordon Beattie. It’s your prerogative whether you agree or disagree with his conclusions. Our sole purpose is to get you thinking.

1
Tell The Truth
2
Optimism And Pessimism
3
Competition Is Powerful
4
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7
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10
11
12
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14
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30
31
1
A Timely Reminder
2
The Power Of Persuasion
3
Less Is More
4
Does Your Brand Need A Slogan?
5
Think Like A Customer (1)
6
Good Is The Assassin Of Great
7
First – Do No Harm
8
Harness The Power Of Your Competitors
9
The Perfect Marketing Recipe
10
Money Talks
11
Fear Is An Illusion
12
The Power of Storytelling
13
Art Or Science
14
Increase The Price To Maintain The Quality
15
Maintain Marketing Spend
16
Names Are Important
17
Remembering Names
18
Smart Thought Leaders
19
Leadership Traits
20
Three Recruitment Blunders
21
Talk The Language Of Your Customer
22
The Responsibility Of The Marketer
23
More Is Better Than Less
24
Knowledge Comes First
25
Live In The World Around You
26
I Wish I’d Thought Of That
27
Reinventing The Wheel
28
Dare To Be Different (1)
29
Try Is A Swear Word
30
A Three Letter Word Which I love
1
Constructing Consumer Confidence
2
New Technology Is Available To Everyone
3
Trust And Transparency
4
Forever Young
5
Dominating A Market
6
A Consistent Tone Of Voice
7
The Genius Of Creativity
8
The Power Of Email
9
Know When To Stay Mum
10
Court Opinion Formers
11
Awards Are Important
12
Is Your Brand A Pea In A Pod?
13
Flying High
14
Learning From Your Mistakes
15
Scraping Off The Paint
16
Don’t Take No For An Answer
17
Be Bigger Than Your Job
18
Sprinkle The Magic Dust
19
The Final Piece Of A Jigsaw
20
Great Ideas Come From Our Subconscious
21
Dare To Be Different
22
Focus Groups Don’t Work
23
The Holy Grail
24
Beware A Wiki Listing
25
Don’t Follow The Lead of Edward VIII
26
Avoid Substandard Products
27
Share The Glory (1)
28
Keep The Conversation Going
29
Avoiding A Reputation Meltdown
30
Lifelong Learning
31
Keep It Simple
1
Look Below The Surface
2
Learn From Your Mistakes
3
KISS And Make Up
4
Don’t Be Cynical
5
Be Up For A Fight
6
Make An Impact
7
Challengers Should Never Imitate
8
Never Be Satisfied With Your Success
9
Think Like A Customer
10
Don’t Believe Your Own PR
11
Five Tips For Writing A Blog
12
Count What Matters
13
Don’t Be Misled By Data
14
Look To The Future
15
Don’t Hold On To Talent
16
People Make The Difference
17
The Result That Matters
18
Is The Biggest The Best
19
Get Out Of Your Comfort Zone
20
Don’t Bore Your Audience To Death
21
Carpet Bombing Does Not Work
22
Strong Campaigns Have Many Pillars
23
Don’t Give Up
24
Goals And Challenges Are Intertwined
25
Provide Your Salesforce With Ammo
26
Promote The Product
27
Stand For Something
28
Power To The People
29
Is Your Brand Making An Impact?
30
Turning Problems Into Opportunities
1
Count What's Important
2
How To Make Your Video Go Viral
3
Adopt The Chairman’s Mindset
4
The Lust Of The Mind
5
Hire Motivated People
6
Enough Of The Tittle Tattle
7
Linkedin Is Not Just A Recruitment Tool
8
Competition Is A Way Of Life
9
Take Strength From Defeat
10
Getting Rid Of Tyre Kickers
11
Hear Hear!
12
The Most Powerful Word In Marketing
13
Be Credible
14
Tell Them What’s Expected
15
Be Yourself
16
Harness The Power Of The Third Eye
17
Making Your Brand Shine
18
Seven Leadership Characteristics
19
A Presidential Tip
20
Five Content Marketing Tips
21
More Content Marketing Tips
22
Ask Questions
23
The Secret Of Motivation
24
Develop Your People
25
Think Like A Fashion Brand
26
Nurture Your Talent
27
Small Can Be Beautiful
28
Hitting Delete
29
Think Big
30
Weed Out Wasters
31
The Fastest Doesn’t Always Win
1
Embrace Failure
2
Break The Rules
3
Quick Work
4
Making News Newsworthy
5
Giving And Getting
6
Lead By Example
7
Be Consistent
8
Books Don’t Need Batteries
9
Practice Makes Perfect
10
A Tip From A Comedian
11
Chase Your Dreams
12
Price Cutting – The Road To Ruin
13
Small Can Be Big
14
Pay Attention
15
Success Breeds Success
16
Want To Hit The Jackpot? Start Experimenting!
17
The Power Of Deadlines
18
Ideas – The Acid Test
19
The Power Of Diversity
20
The Secret To Fulfilling Your Destiny
21
Wake-Up Calls Are Not Always Alarming
22
Clutter And Confusion
23
Inspiring With Stories
24
Playing It Safe
25
A Mistake I Avoided
26
Customers Have Always Been In Control
27
Fight For Your Budget
28
The Power Of Knowledge
29
Can You Prove It?
30
Leading Ourselves
31
Blooming Wonderful
1
Boardroom Assault
2
How To Get What You Want
3
Get Noticed – The First Law Of Marketing
4
People Come First
5
Urgent Is Not Always Important
6
Ignorance Is Not Bliss
7
Is Your Message About To Be Deleted?
8
You Can’t Market A Dud
9
Life In The Slow Lane
10
You Need A Two-Edged Sword
11
To Be The Master You Need To Get Faster
12
Do Well And Do Good
13
It’s Your Choice
14
Scary But Exciting
15
Weed It Out
16
17
The No1 Reason Marketing Campaigns Fail
18
Are You Content Savvy
19
Advice On Confrontation
20
Content Is King, Queen And Ace
21
Ménage à Trois
22
Cut Through The Confusion
23
People Don’t Change
24
Keep Your Finger On The Pulse
25
Success And Happiness
26
The Good, The Bad And Innovative
27
Dare To Humanise Your Brand
28
Campaign Planning Made simple
29
Change Is An Opportunity
30
Are You Asking The Right Questions?
1
There Is ROI and there is ROI
2
Don’t Inform - Inspire
3
Lucky Blighters
4
Let Them Go
5
Make Your Dream Come True
6
Take Control
7
Tell – Don’t Yell
8
Look After Your People
9
Mistakes – I’ve Made A Few
10
Good Advice
11
Bad Advice
12
Celebrate Your Uniqueness
13
Don’t Make Excuses
14
Enjoy The Ride
15
Be Brutally Honest
16
Talent, Skill And Passion And The Greatest Of These Is Passion
17
Traits Of A Leader
18
Attaining Perfection
19
Share The Glory
20
Tactful Vs Tactless
21
Success Is An Iceberg
22
Draw Strength From Your Rivals
23
Engagement Is Important. ROI Is Essential
24
A Smart Decision
25
The Power Of Technology
26
Brand Love
27
Jack Of All Trades Master Of None
28
Love What You Do And Do What You Love
29
Care Comes Before Share
30
Millennial Obsession
31
You Are A Brand
1
Sort Your Mistakes
2
The Difference Between Leaders And Managers
3
Work Life Balance
4
Be An Opportunist
5
Execution Is What Matters
6
Have The Courage To Do What’s Right
7
What Does Your Brand Say About Your Customers?
8
The Cure For Boredom
9
Are You Holding Yourself Back?
10
The ABC Of Success
11
The Ultimate Goal Of A Leader
12
What’s Your Personal Purpose?
13
Reward Loyalty
14
15
Manage Your Time
16
The Difference Between Good And Great
17
Tell It As It Is
18
The Football Manager’s Rule Book
19
Eyeballing The Future
20
Would Customers Miss Your Brand?
21
No One’s Listening
22
You Can’t Stand Still
23
Two Favourite Words
24
If You’re Perfect – Read This
25
Leave Your Footprint On The Planet
26
A Gift From God
27
Are Your Ads Grabbing Attention?
28
The P2P Business
29
Lesson From A Sports Legend
30
The Gift Of Freedom
1
Success And Failure Share The Same Road
2
Stand Up And Be Counted
3
Don’t Confuse Information With Insights
4
Facing Up To Fear
5
The Joy Of Learning
6
How To Make Wine Taste Better
7
Toughen Up
8
Advertising Is Not Marketing And Marketing Is Not Advertising
9
Change Is Inevitable
10
Winning Is A Habit
11
Time Runs Out
12
Don’t Ignore The Big A
13
14
The Recruitment Question You Should Always Ask
15
Lessons From The Battlefield
16
Nurture Your Brand
17
A Chuckle For Today
18
A Confident Prediction
19
Facing The Crucible Of Fire
20
Managing People
21
Never Be Content With The Status Quo
22
The World Is Changing
23
Turnover Is Vanity Profit Is Sanity
24
The Secret Of Success
25
Perception Is All That Matters
26
Sink or Swim
27
Sometimes It Pays To Delay
28
The Truth, The Whole Truth And Nothing But The Truth
29
The Core Of The Matter
30
Don’t Ignore This Opportunity
31
Driving Behavioural Change
1
To Get The Whole Picture We Need The Insights Of Others
2
A Lot Of Bull
3
Join The Conversation
4
Revel And Rejoice
5
Don’t Kid Yourself About Brand Ownership
6
Hunger Separates Winners From Losers
7
Time Is Precious
8
The Power Of Insight And Foresight
9
Is Your Life In Kilter?
10
The Big Regret Of Successful CEOs
11
Live Your Dream
12
Exploiting Data
13
You Need A Telescope And A Microscope
14
Reformation Vs Transformation
15
Social Sustainability
16
It’s An And And World
17
A Puzzle For Today
18
Like And Donate
19
Meaningful Marketing
20
Crystal Ball Gazing
21
The Three Hat Trick
22
Forget The Jargon
23
The Best Lesson Of All
24
Luck And Misfortune
25
The Final Box To Tick When Recruiting
26
Review Everything
27
Staying Hungry For Success
28
The Truth About Failure
29
What Does The Future Hold?
1
Feed Your Mind To Grow Your People
2
Preach The Gospel
3
Live Your Dreams
4
Stand Apart
5
A Brave New World
6
Warning – Logic Can Kill Creativity
7
Need Action? Lose Control
8
The Magic Of Three
9
Discover Your Creativity
10
Is Your Brand Strong Online And Offline?
11
Recruit With Instinct
12
Don’t Fake It
13
Buy, Buy Buy
14
Evolve Or Expire
15
Think Green
16
Fancy A Bellini?
17
Ask The Kids
18
Power Play
19
Success And Failure Are Bedfellows
20
The Golden Rule Of Recruitment
21
Confession Is Good For The Brand
22
Culture Outguns Strategy
23
Dare To Think The Opposite
24
Send Them Packing
25
Replace Information With Inspiration
26
Four Gifts
27
Play To Win
28
The Perfect Recruitment Formula
29
Education Is Not Everything
30
Find Your Passion
31
Reputation Revival
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