A Consistent Tone Of Voice

When it comes to social sites like Facebook, consumer
brands are not competing so much with each other but
with an individual’s real friends.

To gain attention, smart brands need to think and
behave like people.

That means having a genuine and consistent personality
while chatting in an unchanging tone of voice.

You can’t be Mr Angry one day and Mrs Nice the next.

It means having clear brand guidelines, dos and don’ts,
which everyone in the social team must adhere to.

The key to social media interaction is conversational