Adopt The Chairman’s Mindset

Think like a chairman not an adman!

That’s one piece of advice I would give to anyone
considering a career in marketing or communications.

Chairmen have only two roles in life – to solve business
problems and exploit business opportunities.

Marketing people with the chairman’s mind set will be
financially astute and commercially creative.

By thinking brand, sales and profit, you will never create
candyfloss – campaigns with no substance!

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