Are You Content Savvy
The age of the connected shopper is upon us.
It stands to reason, therefore, that companies need to become connected businesses in order to serve them.
It’s no longer enough for brands to rely on traditional media to reach their customer base.
They need to move away from a reliance on paid media to embrace paid, owned and shared media.
It means exploiting data to make connections and harnessing the power of content to make interactions meaningful.
A website and a Facebook page are no longer enough. Brands should be spanning the alphabet when it comes to content.
Apps, blogs, eBooks, infographics, real time discussions, videos and white papers can all be part of your marketing arsenal.
Connected shoppers are savvy shoppers. You need to become a content-savvy brand to attract them!