Are Your Ads Grabbing Attention?

The vast majority of advertising is ignored.

With adverts raining down on us from all sides, we are well-used to tuning them out.

To grab our attention, great ads must make us laugh, make us cry or make us think.

Don’t spend a penny on your next campaign unless it ticks one of these three boxes.

You’re burning money if your ads don’t connect emotionally. 

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