Art Or Science

Is marketing an art or a science?

In the old days it was definitely an art but some say the
pendulum is swinging.

Today everything can be researched, analysed and
checked out.

Big data and micro analysis make commercial success
more certain but it’s still the art of persuasion that
builds brands and drives sales.

Marketing remains an art, not a science, and God willing,
always will be!

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