Avoiding A Reputation Meltdown

Earned media is a powerful weapon to have in your
marketing arsenal but like dynamite it can be explosive.

Positive advocacy in the form of likes and
recommendations can rocket a brand to the highest
heavens.

But earned media campaigns can so easily turn to
spurned media if you call it wrong.

There is nothing worse than a maelstrom of criticism
raining down on your parade.

What to do to stay safe?

Manage social platforms professionally. In this day and
age, that means 24/7.

The timeline for heading off a social media crisis today
is minutes, perhaps hours but certainly not days!

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