Can You Prove It?

The marketing industry has made some wild claims in its time.

Like snake oil salesmen we have extoled the virtues of smoking, gluttony and greed.

While we’ve learned from our sins, I reckon we still need to go further.

Like the pharmaceutical sector, we should claim nothing without the proof to back it up.

We don’t need more regulators. We need to be better at policing ourselves.

Simply put – if we can’t prove it, we shouldn’t say it!