Dare To Be Different (1)
It’s hard to embrace change as the status quo is much
It explains why creative agencies sometimes run into a
brick wall when unveiling startling ideas.
Because they stray from the norm, new concepts can jar
and be a little unsettling.
The temptation is to run with what’s familiar and kick
new thinking into touch.
Take a few days to get used to a new approach.
If it continues to make you uncomfortable, blow it out
If it becomes less unsettling – swim with it.
New ideas are meant to be different – that’s where their