Dare To Humanise Your Brand

Consumers often connect with brands in the same way they connect with people.

They identify with the personality of a brand. They anticipate how it will behave. They empathise with its tone of voice.

And they are dismayed when it fails to live up to their expectations.

Smart marketers use that understanding to inject emotion into the personality of their brand.

The most successful communicators dare to think of their brands as people – not simply products or services.

The insights you’ll get from humanising your brand can be supernatural!

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