Dare To Think The Opposite
The key to creative thinking lies in changing your focus from what is to what if.
Thinking differently has been a lifetime theme for advertising guru Keith Reinhard.
He says what is, is the status quo, the existing way of thinking and doing things.
It’s asking what if that changes our thinking and unlocks innovative ideas.
Dare to think the opposite of what you’re currently doing – it might change the fortunes of your brand forever!