Don’t Bore Your Audience To Death

Marketers sometimes get their knickers in a twist over
nothing more than myths.

A so-called guru comes up with a hypothesis and the
rest of us follow like sheep.

One fairy tale is that people do not watch TV commercials.
Balderdash!

People watch what grabs their attention, whether it’s
an ad, a drama or a feature film.

If you want people to watch your ads – make them
interesting!

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