Engagement Is Important. ROI Is Essential

Evaluation of marketing campaigns is more important than ever.

In the old days, column inches were what mattered in PR while audience recall was high up the advertiser’s totem pole.

What’s important today is campaign engagement which thankfully can be tracked in real time.

With live marketing, a nudge here and a push there can get you home and dry.

What hasn’t changed, of course, is return on investment.

If a campaign is not driving sales, it doesn’t matter how much engagement you’ve got!