Flying High

Culture separates winners from losers.

If the culture is wrong, a brand will never achieve its full
potential as low cost airline Ryanair discovered.

Feeling unloved and unwanted, passengers voted with
their feet and chose other carriers.

Fighting back, CEO Michael O’Leary wisely changed the
culture, making Ryanair more customer-friendly. As a
result, the airline is flying high once again.

Culture can determine the success or failure of a brand
– ensure yours encourages success!