Get Out Of Your Comfort Zone

When people and companies get into comfort zones,
burning ambition fizzles out.

As people, we set out with lifestyle goals – a target
income, a nice house, a stylish car, perhaps even a
holiday home in the sun. When we achieve our goals,
our motivation can evaporate like dew in the morning
sun.

It might not be noticeable to others. We might not
admit it to ourselves but we are cruising at 95 instead
of 100mph.

Ambitious companies can get into a similar rut. Brands
often take the foot off the gas on becoming market
leader.

The secret for brands and people is to constantly set new
targets. On achieving one goal, we should immediately
set another.

Life is a journey and it’s important not to take our foot
off the gas!

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