How To Get What You Want
Each of us thinks we are the centre of the universe.
As Venus, Mars and Jupiter revolve around the sun, our world revolves around us.
It’s a fact of life. We don’t want email. We want me-mail.
We want products that feel they were made just for us.
We want services that are tailored for our needs.
Here’s the rub – if we give people what they want, they are much more likely to give us what we want!