Is Your Brand A Pea In A Pod?

You can’t be different from everybody else by being the
same as everybody else.

It sounds obvious – but brands do it all the time.
It happens in every sector.

Take a look at your rivals. I bet they have similar websites,
identical offers and indistinguishable promises about
how good they are. They all look like peas in a pod.

If customers can’t distinguish one pea from another,
they’ll choose the brand they know best – the market
leader.

To stand out, brands have to look different, talk different
and be different!

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