It’s An And And World
For marketers it’s not an “and or world” – it’s very much an “and and world”.
It’s not about what used to be called traditional media and new media, it’s just about media.
Thanks to technology and the social revolution, campaigns can be rolled out on a plethora of platforms.
Brands can interact with people in newspapers, mobile, Twitter, Facebook and countless other media platforms.
There has never been a richer time to engage with audiences and the good news is that tomorrow will be even better than today!