Keep Your Finger On The Pulse
Prime Ministers and presidents lose power when they lose touch with the electorate.
Ejection from office comes when they tell voters what they should want instead of finding out what they do want.
What’s hot in Westminster or Washington may dominate media headlines but it’s not necessarily what voters care about.
What makes the headlines in the marketing media or business bulletins is not necessarily what matters to consumers.
The first rule of selling is – find out what your customers actually want.
To stay in business, stay in touch with your customers!