KISS And Make Up

Power lies in simplicity not complexity.

The best marketing ideas are easy to understand and
straightforward to implement.

Complicated ideas are like tortious technology – they
never work because we can’t get our heads round them.
KISS is the solution.

Attributed to the US Navy in 1960, the KISS principle
states that most systems work best if they are kept
simple rather than made complicated.

It may have started as an engineering term but Keep It
Simple Stupid is a truism which every marketer should