Linkedin Is Not Just A Recruitment Tool
Communications is an ever-changing industry.
And marketers need to keep bang up to date with the
latest practices and developments.
Identifying trends and spotting opportunities early is
an essential skill.
Few of us, however, would have predicted in 2004 that
newly launched Facebook would revolutionise brand
building and selling.
Linkedin, on the other hand, continues to be seen as
a recruitment platform. Businesses will waken up one
day and realise it is also a highly potent b2b sales tool.
It’s an opportunity to exploit now while the rest of the
business world has still to wake up.