Make An Impact

The sales process is a three step formula – impact >
communication > persuasion.

Grabbing the attention of the customer is the first step
in the process.

Relaying the benefits of your product or service comes

Giving the customer a compelling reason to buy is the
last and final stage.

Many marketing people focus on stages two and three
and devote little time to making an impact.

If no one notices, everything else is a waste of time!