Making News Newsworthy

It’s a myth that the word news derives from the compass points North, East, West and South.

It actually originates from the 14th century as a plural of the word new.

News, of course, has been a hot word ever since…news telegraph, newspapers, news agency.

News is important to us all – but it has to be relevant to our interests.

The secret for a brand is to package facts so they become relevant and thus newsworthy to investors, employees and especially customers.