More Is Better Than Less

The more you tell, the more you sell – is a saying used
by copywriters to justify wordy copy.

I’m not convinced it works for copy but it’s a truism
when applied to marketing activity in general.

The more campaigns you run – the more you sell.
The more you invest in marketing – the more you sell.

The more weapons in your marketing arsenal – the
more you sell.

The more you test and measure – the more you sell.
The secret is to invest your marketing budget where it
gives you the greatest payback!

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