Power To The People

As marketers we need to think like a customer.

At the end of the day, the consumer’s view is all that
matters.

If we pulled on our customers’ shoes more often,
campaigns would be sharper, ideas would be sweeter
and balance sheets would be stronger.

When it comes to research, I’d rather ask punters in the
street or strangers in a pub what they think than pay a
focus group.

If you want campaigns that work – spend time with the
customers!

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