Preach The Gospel
Successful companies share a collective vision.
They become great because everyone is working together towards a common goal.
The vision comes from the top but it requires buy-in from everyone at every level.
Over time, visions get distorted. Focus can be lost as staff and circumstances change.
What was a shared goal last year can be forgotten this year.
Like the hell and brimstone preachers of old, the wise leader never gives up preaching the gospel and sharing the dream!