Promote The Product

Marketers sometimes face a dilemma – invest in brand
communications or product marketing.

With a big budget you can do both. With a small budget,
I’d promote product each and every time.

Product marketing can build brands but brand
marketing will never build the fame of a product.

Product marketing drives sales while brand marketing
builds reputations.

Without sales a brand will go bust even if it has the best
reputation in the industry!